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Relevant Experience
Marketing, Advertising, Promotions, and Public Relations
- As departmental head of marketing managed and directed marketing plans and all advertising activities for eighty million
dollar/top-fifty home builder engaged in both business-to-business and business-to-consumer market environments
- Active key member of multi-disciplinary team in the development and implementation of marketing initiatives and sales
strategies
- Chairman of Design Committee an Member of Executive Planning Committee
- Conceived and developed corporate advertising creative for collateral materials in print, digital, broadcast, and outdoor
medias
- Managed the distribution of all POP marketing tools and materials to authorized builder network
- Compiled and assembled database information for new product introduction and direct mail campaigns
- Chose and reviewed new products and color selections for homes as well as key decision maker in the floor plan design
and interior decoration of corporately owned model sales centers
- Conducted market research as to sales, population trends, market demographics, etc., in a thirteen state marketing area
- Spearheaded company-wide initiative to integrate internal data systems into shared internet/extranet web based marketing
strategy
- Developed comprehensive media plan and managed placement of advertisements in local, regional and national publications
- Supervised co-op advertising program
- Assisted in the formation and running of focus groups
- Directed and organized large company sponsored promotional events and public relations activities for the opening of
new model homes, manufacturing facilities, trade shows, open houses, etc.
- Wrote and edited corporate newsletters, builder bulletins, and media releases
- Developed online builder/employee merchandising program for sale and distribution of imprinted specialty advertising
and promotional products
Special Skills
- Literate in Macintosh and Microsoft operating systems
- Fluent in multiple Microsoft, Adobe,
word processing, spreadsheet, page layout, vector drawing and photo software applications
Employment History
11/98-3/07
- Director of Marketing for Nationwide Homes, Martinsville, VA
1/96-11/98 - Marketing and Advertising Coordinator
and Consultant for Mod-U-Kraf Homes, Inc., Rocky Mount, VA
3/95-1/96 - Senior Art Director and Marketing Specialist,
Greenville, SC, Roanoke, VA
1/91-3/95 - Worked in a range of capacities for leading agencies and advertisers including
Henderson Advertising (Greenville, SC, Atlanta GA), Polizos Agency (Norfolk, VA), TBWA (St. Louis, MO) and others. Positions
included Senior Art Director, Marketing Specialist, Writer and Production Artist
Education
91 - Post Graduate
Studies in Advertising, Portfolio Center, Atlanta, GA
82-84 - MFA, Cranbrook Academy of Art, Bloomfield, MI
78-82
- BFA, Art Academy of Cincinnati, Cincinnati, OH
Achievements
97- 02 - Excellence in Model Home Design Award (above 2,200 sq. ft.) from the National Association of Home Builders and
Building Systems Council
99 - Excellence in Marketing Award (consumer print advertisement) from the National
Association of Home Builders and Building Systems Council
00 - Excellence in Marketing Award (print trade journal and print consumer publication) from the National Association
of Home Builders and Building Systems Council
01 - Excellence in Marketing Award (print trade journal publication) from the National Association of Home Builders and
Building Systems Council
02 - Excellence in Marketing Award (interactive CD/DVD) from the National Association of Home Builders and Building Systems
Council
03 - Excellence in Model Home Design Award (below 2,200 sq. ft.) from the National Association of Home Builders and Building
Systems Council
05 - Excellence in Marketing Award (builder/dealer marketing materials) from the National Association of Home Builders
and Building Systems Council
05 - Certified Marketing Professional; designation from University of Housing and the National Association of Home Builders
06 - Sales and Marketing Committee member of the Building Systems Council
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